We should clear one thing up straight away: blogging is amazing. But calculating Return on Investment (ROI) from blogging is probably even harder than it is from other forms of marketing.
According to the good people at Tech Client, websites with active blogs have a 434% higher chance of being highly ranked in online search engines than websites without them.
Another reason blogging is a ‘must-have’ for your website is less ‘top ranked’ and more ‘bottom line’. According to researchers at Hubspot, businesses that blog regularly get an average of 67% more leads than those that don’t. That point really shouldn’t need any clarification: for most businesses, getting leads is the priority online.
Beyond these impressive stats, common sense dictates a few things about blogging: first, it gives you a space online where you can regularly discuss your product, services, or just… well, whatever you think is relevant. You can do it regularly, build up an audience, become an authority in your industry, and benefit your brand business in new and exciting ways.
If you’re like most British businesses, you aren’t bothering to blog. The only real question is… why? Why ignore something that is relatively cheap and easy and has such huge reward margins?
Getting people to buy into blogging as a useful marketing tool can be hard – especially if they don’t read blogs themselves (or realise that the things they are reading are blogs). Now, I’m going to let you in on a little secret: I have my own theory about why at least some of you aren’t blogging: you don’t know how to do it!
Writing seems like one of the easiest things in the world – until you’re faced with a blank page. What should you write about? And how do you make it sound good… should you trust your instincts, or will it read like a teenager’s English homework to those sophisticates online? If you’ve never done it before, and don’t really understand the purpose of it, it can seem quite daunting.
This is also where we come in. At Kiss, we operate a number of active blogs for a wide variety of clients in various industries. If you want to start a blog but don’t know how, get in contact with us through this website. We can edit and proof your work, or blog on your behalf and devise a content strategy that is in line with your business plan – all you have to do is read the copy and give it the thumbs up. Alternatively, if you’d like to discuss blogging and whether it would be right for your business over the phone, you can call us on 01675 446101.