The Shaker Doors website is a uniquely branded web presence for the Foxstow Joinery. The website’s goal was simple: to highlight the company’s bespoke door making capabilities, and position them as a high quality alternative to existing businesses.
The main challenge for Kiss was taking a pre-existing brand aimed at tradespeople, and evolving it into the consumer space. The nature of Foxstow’s business means that technical specifications are a must – you can’t make a bespoke door without the customer making a number of decisions that require in-depth information. Conveying this information to laypeople was a major factor in creating a website that worked.
To evolve Foxstow’s brand we chose a rich colour palette that mirrored trends in contemporary home design, and used clear language with an artisanal tone, conveying a sense of master craftsmanship and quality. We approached the information in a logical manner, making it as easy as possible for homeowners to understand. We also evolved Foxstow’s logo, and used a visual-heavy design, letting the quality of Foxstow’s work speak for itself.