Quercus Forest Products
Quercus are a supplier of high-quality timber products to joinery and furniture manufacturers. When Kiss started working with them, they had no communications strategy or digital presence in place. So we were tasked with helping them to develop their brand strategy, digital platform, and design identity. We enabled them to define themselves as a go-to presence in the timber world, and have managed their marketing, creative, and communications strategies ever since.
The most integral part of the service that we supplied to Quercus was helping them establish a marketing and creative strategy that reflected the values at the core of the company. These include expertise, top-notch customer care, and a willingness to find and provide the latest products and information to their buyers. Quercus is also a family run company, and an additional challenge in helping them to define their brand was to establish what that meant, why it was important, and how it could benefit the people they work with.
Working with Quercus to clarify what their marketing messages should be, and rolling those messages out through a comprehensive suite of online and offline creative materials, was challenging due to their target customer base. However, we are always excited to find ways of engaging different types of audience.